Sustainability as a success factor in Appellations of Origin and Geographical Indications: Exploring the path to innovation and addressing new challenges.

• Carlos López -Responsible of Sustainability Projects - Tequila Regulatory Council.
• Alexandre Martin - Agricultural Advisor for Mexico, Colombia, Cuba, Ecuador, Panama, Peru and the Dominican Republic, General Directorate of the Treasury, French Embassy in Mexico.
• César Saldaña - President of the Regulatory Council of the Denominations of Origin “Jerez-Xérès-Sherry”, “Manzanilla-Sanlúcar de Barrameda” and “Vinagre de Jerez”.
• Luis Fernanado Samper – Presidente de 4.0 Brands, Bogotá/Gerente de Sostenibilidad de la Organización para una Red Internacional de Indicaciones Geográficas(OriGin).

Moderator: Josue Díaz Vázquez Head of the Metropolitan Planning Directorate at the Metropolitan Institute of Planning (IMPELAN).