Promoting the Branding of Appellations of Origin: Strategies, consumer protection and cutting-edge trends

• Luis Fernando Samper - President 4.0 Brands, Bogotá.
• Representative of the Irish Whiskey Association (IWA)
• José Luis Lapuente - General Director of the Rioja Qualified DO Regulatory Council.
• Chris Swonger - President and CEO of Distilled Spirits Council of the United States (DISCUS).
• Bertha González - CEO of CASA DRAGONES.

Moderator: Karina Sánchez - Global Ambassador of Tequila Don Julio (DIAGEO).